Analytics: The Holy Grail of Social Media in #highered?
My latest University Business column is now available in the June issue as well as online: Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity
In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 great social media measurement success stories from Marquette University, Gettysburg College and Harper College.
Ill post more examples soon as several interesting case studies could not fit in the column.
While many in higher ed still think its impossible to measure the ROI of social media intiatives, my goal in this column was to show that this is indeed possible as long as you use the right method.
Want to learn how to measure your institutions social media initiatives? Register for the Master Class on social media analytics in higher ed presented by Stephane Hamel, analytics instructor at UBC and University of Laval (June 21st, 2011).
Similar Posts:
- 1-1-1 Book Review: Social Media Metrics by Jim Sterne
- Top 4 findings on the State of Social Media in #highered
- Want to find out about the State of Online Analytics in #highered? Complete the survey by May 12, 2011
- Let’s find out more about social media and fundraising in higher education!
- Share 12 online metrics by August 20 to get the higher ed analytics revolution benchmarking report
